How many times have you sat in the dentist’s waiting room, opened a magazine, read the first paragraph of an article and flicked over to the next page? Now think about the times that first paragraph grabbed your attention and you carried on reading. When writing articles grab your readers attention. Here’s how.
Why do you take photographs? This is a question of often ask students and occasionally ask myself. It seems a bit of an odd question when first asked but I find that the answer is different for many people and there can be multiple reasons. Why you take photographs or what you want to photograph effects the techniques you need to learn and the equipment you might need to buy.
The nude female form elicits a number of, sometimes conflicting, potential responses from the viewer of an artwork. It can be seen as the depiction of a human being as a sex object, an anonymous manifestation of beauty or the nudity can be used to foreground aspects or themes within the picture. The most common criticism levelled at photography is that it simply imitates another art form.
Always a sensible question to ask yourself when taking a photograph. Composing photos that sell is not always easy. My article Photographic Composition covers the basics but this article looks at composing for specific uses and markets.
Let’s start the right way up
I have sold a lot of pictures for use on covers. Book covers are generally vertical. How often do you see people trying to photograph the bride and groom at a wedding holding the camera horizontally? Most people are taller than they are wide. Mobile phones work just as well horizontally as vertically so why do people shoot video vertically? The last time I looked my TV and this computer screen were both horizontal. If the subject will fit why not shoot one horizontal and one vertical picture and maximise your chances of a sale.
Writing a caption is simple. All you need are the six Ws who, what, where, when, why and how (OK so the w in how is at the end).
Tourists can visit the Qolşärif mosque in the Kremlin of the Russian Federation city of Kazan opened in 2005. It is built on the site of a previous mosque that was established in the 16th century and destroyed when Ivan the Terrible conquered Kazan in 1552
The caption under the photograph of the Qosarif mosque in Kazan uses most of these but if you click on the picture you will see a different version.
Why Different Versions?
If you are producing a general caption for a picture, e.g. an image that is being sold by a stock agency then include as much information as possible. An editor can always remove surplus information but it is difficult to add.
If you have a specific market or publication in mind then tailor your caption to that audience.