How many times have you sat in the dentist’s waiting room, opened a magazine, read the first paragraph of an article and flicked over to the next page? Now think about the times that first paragraph grabbed your attention and you carried on reading. When writing articles grab your readers attention. Here’s how.
Always a sensible question to ask yourself when taking a photograph. Composing photos that sell is not always easy. My article Photographic Composition covers the basics but this article looks at composing for specific uses and markets.
Let’s start the right way up
I have sold a lot of pictures for use on covers. Book covers are generally vertical. How often do you see people trying to photograph the bride and groom at a wedding holding the camera horizontally? Most people are taller than they are wide. Mobile phones work just as well horizontally as vertically so why do people shoot video vertically? The last time I looked my TV and this computer screen were both horizontal. If the subject will fit why not shoot one horizontal and one vertical picture and maximise your chances of a sale.
Writing a caption is simple. All you need are the six Ws who, what, where, when, why and how (OK so the w in how is at the end).
The caption under the photograph of the Qosarif mosque in Kazan uses most of these but if you click on the picture you will see a different version.
Why Different Versions?
If you are producing a general caption for a picture, e.g. an image that is being sold by a stock agency then include as much information as possible. An editor can always remove surplus information but it is difficult to add.
If you have a specific market or publication in mind then tailor your caption to that audience. Continue reading →
I hate talking about gear when I am using it. As a long suffering wedding photographer I used to dread the approach of the serious looking old gentleman with a scuffed brown leather cased, 50’s vintage, camera round his neck. Usually he had just been fiddling with for at least ten minutes to take one photograph of his rather overweight, and definitely bored, wife in her best hat. I knew the inevitable question was coming.
‘What sort of lens have you got on that?’
‘That’ was usually a 6×4.5 Bronica film camera. We used to use medium format cameras because no one believed you were a pro with a 35mm SLR
My reply was often a completely genuine, ‘I don’t know.’
I could see him debating as to whether to rush off and exclaim to the bride that she had booked a complete idiot to take her wedding pictures, or whether to tell me not to be such a sarcastic bugger. Continue reading →
Writing for people to read online is vastly different from writing for readers of a paper or even ebook page. You’ve probably scanned this first paragraph to see if there is anything interesting. Maybe you are already scrolling down and reading the sub headings to see if I am going to convey anything relevant. If you had bought a book; having flicked through it, read the cover blurb and spent your hard-earned cash on it you would probably start at page one and read on from there.
This B12 steam locomotive, 8572 was built in 1928 by Beyer Peacock for the LNER (London and North Eastern Railway). The original design, although modified by 1928, dated back to the GER (Great Eastern Railway) in 1908. Continue reading →
The fast and agile North American P51 Mustangs that ranged over Europe the last two years of the second world war probably played as larger part in Germanys defeat as the Spitfire and Hurricane did in the Battle of Britain. The Mustang was the first single engined long range fighter able to escort US army air force bombers all the way to Berlin and back. The Luftwaffe fighter pilots could no longer wait for the American fighters to turn back before attacking the unescorted bombers.