How many times have you sat in the dentist’s waiting room, opened a magazine, read the first paragraph of an article and flicked over to the next page? Now think about the times that first paragraph grabbed your attention and you carried on reading. When writing articles grab your readers attention. Here’s how.
Writing for people to read online is vastly different from writing for readers of a paper or even ebook page. You’ve probably scanned this first paragraph to see if there is anything interesting. Maybe you are already scrolling down and reading the sub headings to see if I am going to convey anything relevant. If you had bought a book; having flicked through it, read the cover blurb and spent your hard-earned cash on it you would probably start at page one and read on from there.