How many times have you sat in the dentist’s waiting room, opened a magazine, read the first paragraph of an article and flicked over to the next page? Now think about the times that first paragraph or maybe the heading photograph caught your attention and you carried on reading. When writing illustrated articles you have seconds to grab your readers attention. Here’s how.
Writing photo captions is simple. All you need are the six Ws who, what, where, when, why and how (OK so the w in how is at the end).
The caption under the photograph of the Qosarif mosque in Kazan uses most of these but if you click on the picture you will see a different version.
Why Different Versions?
If you are producing a general caption for a picture, e.g. an image that is being sold by a stock agency then include as much information as possible. An editor can always remove surplus information but it is difficult to add.
Writing for people to read online is vastly different from writing for readers of a paper or even ebook page. You’ve probably scanned this first paragraph to see if there is anything interesting. Maybe you are already scrolling down and reading the sub headings to see if I am going to convey anything relevant. If you had bought a book; having flicked through it, read the cover blurb and spent your hard-earned cash on it you would probably start at page one and read on from there.